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UGUIDE Tier Pricing Information

Intro text

As of Feb. 1, 2013, we are breaking our camps into 3 different pricing tiers. This will benefit both landowners and hunters for a number of reasons. A few of these reasons would be that it will help hunters to select a camp easier based on their budget preferences and also allow landowners to work into higher pricing tiers by developing a higher repeat customer base by adding additional quality habitat.

Another way to look at Tiers is comparable to the star system in Hotels (**** star = Tier 1, *** star = Tier 2, etc.)

Returning Visitor Rate ( or repeat rate) is the single variable which were used to determine what camps would go into what tiers. In essence it is a consumer driven pricing model.

  1. Tier Determination based on Repeat Booking rate
    • Tier 1 is 66-100% of groups re-booked within 14 days of conclusion of current years hunt.
    • Tier 2 is 34-65% of groups re-booked within 14 days of conclusion of current years hunt.
    • Tier 3 is 0-33% of groups re-booked within 14 days of conclusion of current years hunt.
    • Note: if a group has a desire for variety and wants to book a different camp than they had they prior year that booking credits the existing camp with a re-book as long as the group books withing the UGUIDE Network of Pheasant Camps.
  2. At the end of a season if a camp improves in Tiers it earns that Tiers pricing in the future years. Not next years bookings but the year after that.
  3. If a camp goes down in tiers based on the re-booking rate at the conclusion of the prior season then that camps Tier will change immediately. Even if guests booked at a higher Tiers price initially they would be credited back to the current lowers tiered rate should the re-booking rate of that camp determine that. It is a little bit of price protection if you will.
  4. So it takes longer to move up in tiers and is very quick to go back in tiers.

These are some of the drivers that influence guests determining to make a return trip to a camp or not:

  1. Acres of total land
  2. Acres of CRP
  3. Acres of Food plots
  4. Overall quality of the huntable habitat acres
  5. 1st year Camp or not (1st year camps start in Tier 3)
  6. Lodging accommodations (age, size, amenities)
  7. Other management and operation considerations.
  8. Good or Poor hatch due to climate conditions